MSA Africa marks Women's Day with new women’s range, discounts and charity donations

8 August 2013
MSA Africa - a global leader in the development, manufacture and supply of sophisticated products that protect people's health and safety - is celebrating Women's Day and the increasingly important role that women play in local industries, by selling its specially designed ladies' personal protective equipment (PPE) at a discounted rate, in addition to donating a portion of its sales to breast cancer awareness initiatives.
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application/vnd.openxmlformats-officedocument.wordprocessingml.document iconMSA Africa marks Women's Day with new women’s range, discounts and charity donations17.61 KBDownload
PreviewMSA Africa senior product manager HEFHC Loren Pearson3.23 MBDownload
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Women's Day will be officially celebrated in South Africa on Friday, 9 August 2013, as part of the country's overarching Women's Month - which pays tribute to the thousands of women who marched to the Union Buildings in 1956 in protest against the extension of Pass Laws to women. MSA Africa senior product manager HEFHC Loren Pearson reveals that, as part of its corporate social responsibility, the company will donate R1 to the Cancer Association of South Africa (CANSA) towards its ongoing breast cancer research, for every pink CANSA-branded V-Gard hardhat sold.

"The SANS 1397 approved ladies' pink V-Gard hardhat has the CANSA breast cancer awareness ribbon embossed on left side to show that the user supports a worthy cause. What's more, the range comes standard with a small size FasTrac liner to fit smaller heads. This is especially important for women in industry, as they have often in the past found themselves in the perilous position of wearing dangerously loose hardhats designed for men," she explains.

Pearson notes that the MSA range of Imagen pink ladies' spectacles is another product that the safety company is targeting specifically towards women in industry. "The MSA Imagen pink ladies' spectacles are designed to protect smaller faces, and are fully certified according to EN166 standards. The Imagen range comes standard with an indoor/outdoor anti-fog mirror lens, which provides 99,9 percent UV resistance. Additional benefits include a soft nose bridge and padded temples for cushion fit, and a pink microfibre cleaning and storage bag for added storage and cleaning convenience."  

Recent studies have revealed that more than 2,6-million women in South Africa required some form of PPE as part of their work requirement.  This number is continuously increasing, and there is tremendous potential for growth in industries that include; agriculture, mining, manufacturing, utilities and construction. The push for female specific PPE is also becoming increasingly relevant, as the Department of Mineral Resources and the Department of Labour recently agreed to implement new legislation surrounding the issuing of purpose designed PPE for women in industrial operations.

As part of its value-added service offering to women in industry, MSA Africa is running a Women's Month special throughout August 2013 on the pink CANSA-branded  V-Gard hardhat range and the Imagen ladies' safety spectacles - which can now be purchased for R55 each*, thereby ensuring a minimum saving of ten percent on each item, while raising money for a good cause.  To find out more about the MSA range of ladies' PPE visit

*Valid for August 2013 only or while stocks last.



Notes to the Editor
There are numerous photographs specific to this press release. Please visit and click the MSA Africa link.

About MSA
MSA been the world's leading manufacturer of high-quality safety products since 1914. MSA products may be simple to use and maintain, but they’re also highly-sophisticated devices and protective gear - the result of countless R&D hours, relentless testing, and an unwavering commitment to quality that saves lives and protects thousands of men and women each and every day. Many of MSA's most popular products integrate multiple combinations of electronics, mechanical systems, and advanced materials to ensure that users around the world remain protected in even the most hazardous of situations. MSA's dedication to safety has been the key to its impressive year-over-year growth. In eight of the past ten years, MSA has achieved record growth numbers, with annual revenues of more than US$1 billion.

MSA Africa Contact Details
Loren Pearson
Senior Product Manager HEFHC
Tel: (+27) 11 610 2600
Email: Loren [dot] Pearson [at] msasafety [dot] com

Media Contact
Benjamin Iwisi
NGAGE Public Relations
Phone: (011) 867 7763
Fax: 086 512 3352
Cell: 076 263 2001
Email: renay [at] ngage [dot] co [dot] za

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