BI appoints Business Development Leader for cement, pulp & paper, and chemicals

3 June 2019
Leading supplier Bearings International (BI) has appointed Sharon Van Niekerk as Business Development Leader (BDL) – Cement, Pulp & Paper and Chemicals with effect from 1 February. Van Niekerk’s remit is to assist Bi in acquiring new customers, and selling additional products or services to existing ones within her defined segment.
Document Downloads 
application/msword iconBI appoints Business Development Leader for cement, pulp & paper, and chemicals31.5 KBDownload
PreviewSharon Van Niekerk, BI Business Development Leader for Cement, Pulp & Paper and Chemicals.1.62 MBDownload

Reporting directly to Bearings International Manager Shenton Botes, Van Niekerk forms part of the larger BDL team structure established by BI, with a dedicated and focused approach to core market segments. These segments are Mining, Agriculture, Sugar, OEMs, Steel, FMCG, Automotive, Services and Infrastructure, and Wholesale and Retail.

With seven years’ industry experience, and holding a marketing certificate, Van Niekerk explains that BI’s unique approach is to target existing and potential customers at grassroots level. The salesforce will therefore service the daily customer requirements.

The BDL team, on the other hand, will look specifically to nurturing co-operative relationships with all relevant internal and external stakeholders. In this regard, Van Niekerk cites her management style as encompassing “a collaborative approach, encouraging teamwork, and working proactively towards a common goal.”

“BI is a house of world-class leading brands, and we are working closely with our suppliers to penetrate new market segments and grow through innovative marketing initiatives,” Customer Offer Marketing Manager Victor Strobel highlights.

Apart from its 49-branch network in South Africa, BI is also focusing on unlocking opportunities elsewhere on the continent, as well as diversifying into other segments such as the retail market,” Strobel concludes.

Connect with BI on Social Media to receive the company’s latest news


Notes to the Editor
To download a hi-res image for this release, please visit and click the BI link to view the company’s press office.

About BI
BI is a member of the Hudaco Group. BI is a leading distributor of bearings and power transmission products in Southern Africa. With its customer-focused approach, BI is committed to delivering value to all its stakeholders, while offering quality solutions that make a real difference to optimizing plant availability and turnaround time. With over 60 years in the bearings and power transmission industry, BI puts its experience to good use by going great lengths to ensure their product range and services meet the changing needs of clients, industry and business. Backed by an elite technical team, BI covers the full spectrum of customer requirements, and is able to ensure immediate availability of products through a nationwide network of branches.

BI Contact
Phone: (011) 899-0000
Fax: 087 057 6122
Email: info [at] bearings [dot] co [dot] za

24 HOUR HOTLINE: 083 250 9191

Media Contact

Renay Tandy

NGAGE Public Relations

Phone: (011) 867 7763

Fax: 086 512 3352

Cell: 082 562 5088

Email: renay [at] ngage [dot] co [dot] za



Browse the NGAGE Media Zone for more client press releases and photographs at